Our Story

LIIN began with a return to something familiar.

Aya is a qualified aesthetician with over a decade of experience treating pigmentation, acne, and sensitive skin.

The inspiration for LIIN, however, began with her own skin.

After years of running her boutique skin clinic in West London, she noticed her skin had become dull, increasingly sensitive, and unresponsive. Treatments that had once worked no longer felt right, prompting her to look back at something deeply familiar.

Growing up, Aya, her sisters and their mother shared simple botanical rituals at home. Frankincense and myrrh were familiar ingredients long before she understood their place in skincare. During the COVID years, her mother blended these ingredients with Siberian ginseng into a simple preparation that inspired her to revisit the wisdom passed down through generations.

That experience led her to develop her own botanical formulations, combining traditional botanicals with modern aesthetic expertise. Clients quickly noticed the difference and began asking to continue the experience at home.

From those conversations, LIIN was born.

Today, LIIN brings together traditional botanical knowledge and modern skin expertise, creating thoughtful skincare rituals inspired by heritage and science, with the belief that caring for your skin can be both effective and restorative, supporting the skin as it returns to its natural harmony.